eBay Recognition · 2026
eBay AI Ambassador, 2026
Selected company-wide to lead AI design culture, mentor teams on AI-integrated UX, and shape eBay's internal AI design standards and practice.
2026
Ambassador
Professional Summary
Results-driven Product Design Lead with 12+ years of experience delivering AI-powered, data-informed, and human-centered product design at enterprise scale across eBay and Yahoo!. Named eBay AI Ambassador 2026: selected company-wide to champion AI design culture, mentor cross-functional teams on AI-integrated UX, and define eBay's internal AI design standards. Expertise in end-to-end UX strategy, scalable design systems, interaction design, user research, and cross-functional leadership. Proven track record of measurable business impact, including a 40% reduction in listing creation time and 38% faster campaign analysis. Active practitioner of AI-accelerated design workflows, including prompt engineering, agentic AI, and using Claude, Claude Code, ChatGPT / GPT, Glean, and Midjourney to ship intelligent product experiences faster.
Core Competencies
Product Design Strategy
AI-Driven UX Design
Design Systems Architecture
User Research & Synthesis
Interaction Design
Journey Mapping
Information Architecture
Prototyping & Wireframing
Mobile Design (iOS & Android)
Accessibility (WCAG 2.1)
Cross-functional Leadership
Agile & Design Sprints
Usability Testing & A/B Testing
Data Visualization
Stakeholder Management
Design Thinking
BiDi & RTL Internationalization
Design Mentorship
Tools & Technologies
Design & Research
Figma
Adobe XD
Sketch
InVision
Miro
Jira
Notion
Hotjar
Mixpanel
Tableau
Google Analytics
UserTesting
HTML / CSS
JavaScript
AI Tools
Claude (Anthropic)
Claude Code
ChatGPT / GPT
GitHub Copilot
Glean
Agentic AI
Midjourney
Runway ML
Perplexity AI
Framer AI
Professional Experience
eBay · San Jose, CA
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Named eBay AI Ambassador (2026): selected as one of a handful of designers company-wide to lead AI design culture, mentor cross-functional teams on AI-integrated UX methodologies, and shape eBay's internal AI design standards.
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Spearheaded the end-to-end design of AI-powered "Magical Listings": a computer vision + NLP feature that auto-generates listing titles, descriptions, and item specifics from a single photo.
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Led design system governance across 5 product teams, establishing component libraries, design tokens, and documentation that increased component reusability by 30%.
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Currently architecting a data-driven Seller Store Dashboard featuring AI automation, interactive performance charts, CLV analysis, and buyer behavior insights.
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Conducted longitudinal user research (diary studies, contextual inquiry, and usability testing) that directly influenced product roadmap priorities and feature development.
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Collaborated with engineering, product management, and data science in Agile sprints; reduced ideation-to-testing cycle time by 30%.
–40%Listing creation time
+28%Specification accuracy
+21%Seller completion rate
+30%Component reusability
Yahoo! Ads DSP · Sunnyvale, CA
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Led end-to-end UX design and launched a mobile DSP app for iOS and Android, increasing advertiser engagement by 27% and campaign renewal rates by 15%.
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Designed advanced data visualization dashboards with smart filtering and pacing charts, reducing campaign analysis time by 38% for enterprise advertisers.
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Architected and scaled a design system adopted across 4 internal Yahoo! products, reducing UI development time by 30%.
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Shaped product roadmap through research: synthesized user interviews, behavioral analytics, and A/B tests to guide over $2M in new feature investments.
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Introduced and led Design Thinking workshops across the product organization; mentored junior designers through weekly reviews and 1:1 coaching.
+27%Advertiser engagement
–38%Analysis time
–30%UI dev time
$2M+Feature investments
Yahoo! Mail / Media · Sunnyvale, CA
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Directed a comprehensive redesign of Yahoo! Mail's navigation and theme system for hundreds of millions of users, improving task efficiency by 30% and reducing bounce rate by 20%.
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Championed accessibility-first design, elevating WCAG compliance from 68% to 96% through systematic auditing and developer collaboration.
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Boosted user engagement by 25% through infinite scroll, progressive loading, and front-end performance enhancements; improved organic traffic by 17%.
+30%Task efficiency
96%WCAG compliance
+25%User engagement
–20%Bounce rate
Yahoo! EMEA · Amman, Jordan
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Led the bi-directional (BiDi/RTL) interface rollout across 7 major Yahoo! portals, expanding accessibility for tens of millions of Arabic, Hebrew, and Persian-language users.
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Built localization automation tools that reduced translation overhead by 60%; served as regional design advocate for EMEA in global product planning.
Education
Master's Degree · Quality Assurance
University of Jordan · Amman, Jordan
Bachelor's Degree · Computer Science
University of Jordan · Amman, Jordan
17 Accredited Units · User Experience & Design
UC Santa Cruz (UCSC) · Santa Cruz, CA
Certifications & Continuing Education
User Experience & Web Design
UC Santa Cruz, 17 accredited units (2017–2018)
Internet Programming & Development
UC Santa Cruz, 14 accredited units (2018)
Professional Award in Mobile Application
UC Santa Cruz, 8 accredited units (2018)
Search Engine Optimization (SEO)
UC San Diego (UCSD), 14 accredited units (2022)
Additional Highlights
eBay AI Ambassador (2026)
Founding member, BiDi Center of Excellence
Enterprise design at 100M+ user products
Fluent: English & Arabic
Led teams of 3–8 designers and researchers
AI/ML product integration (CV, NLP)
Active user: Claude, Claude Code, ChatGPT / GPT, Glean & Agentic AI
Public speaker at UX & AI conferences