Featured Work

Case Studies

My eBay work directly advances the RSM + AI strategy building the internal AI capabilities and workforce fluency that let eBay execute on Relevant Experiences, Scalable Solutions, and Magical Innovations at enterprise speed. These case studies show what that looks like in practice.

eBay People Team AI Transformation
eBay · People Team · Agentic Workflows  RSM: Scalable Solutions
People Team AI Transformation: Agentic Workflows at Scale

Product Manager and UX Lead, sitting between the People Team and IT Services & Solutions. Three AI agents shipped in 14 months across Benefits, Compensation, and employee journeys globally. Also led the company-wide Workday Help knowledge base initiative and continue evolving it through AI and automation.

17%
Self-service lift
24%
Case volume drop
10K+
Employees impacted
eBay RSM to the Power of AI Strategy
eBay · AI Ambassador  RSMAI
eBay's RSM to the Power of AI: Building the Internal Capability to Deliver It

Early adopter and builder: I test new AI capabilities, build agents and prototypes, and share what works across teams. My work builds the internal AI capability eBay needs to execute RSM (Relevant Experiences, Scalable Solutions, Magical Innovations) at enterprise scale.

Relevant
Tailored to every customer
Scalable
Across markets, teams, categories
Magical
Easier, better, more delightful
Yahoo Ads Data Visualization
Yahoo! · Analytics · Data Visualization
Yahoo! Ads Data Visualization Redesign

Led the design of advanced analytics dashboards with intuitive visualization, smart filtering, and performance storytelling, making complex data instantly actionable.

+25%
Engagement
–33%
Data retrieval time
+34%
Satisfaction
Yahoo Ads Tables
Yahoo! · Ads Platform · Table UX
Yahoo! Ads Tables: Redefining Data Interaction

Introduced Table Filter, Inline Editable Cells, Pacing Visualization, and Right Rail, transforming how advertisers manage, analyze, and act on campaign data.

+38%
Task efficiency
+27%
User satisfaction
Specialized Expertise

Specialized Work

Deep expertise across design systems, research, and mobile, built over a decade leading product design at Yahoo! and eBay.

From style guide to enterprise system

Design System

Started by crafting the style guide for Yahoo! Mail, then architected a comprehensive design system for Yahoo!'s Demand-Side Platform (DSP), and led design system implementation at eBay, scaling component reusability by 30% across 5 product teams.

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Research


Human-centered · Data-driven

Research

Leveraging advanced research methodologies: diary studies, contextual inquiry, usability testing, and behavioral analytics. All of it to uncover real user needs, validate design decisions, and guide product strategy across Yahoo! and eBay. Research isn't a phase; it's woven into every design decision.

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iOS · Android · Native-first thinking

Mobile Design

Led the design of Yahoo!'s DSP advertising app for both Android and iOS, translating complex campaign management workflows into intuitive, high-performing mobile experiences. This increased advertiser engagement by 27% and renewal rates by 15%.

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Earlier Work

More Projects

A curated collection of earlier projects demonstrating core UX principles: user-centered design, information architecture, accessibility, and interaction design, across both Yahoo!’s and eBay’s product ecosystems.

eBay People Team AI Transformation Full Case Study
Shipped 3 AI agents (self-service benefits, financial wellbeing, HR case deflection) as Product Manager and UX Lead, bridging the People Team and IT Services & Solutions. 60-person team, 14 months, global rollout.
17% self-service lift 24% fewer HR tickets 10K+ employees
eBay AI Transformation Workshops
Designed and facilitated AI Transformation Workshops across eBay including a dedicated session for the Global Markets Success team introducing agentic workflows, GenAI tools, and adoption frameworks. Also runs ongoing AI best practices sessions with the People Team, upskilling HR staff on AI agents and workflow automation to build enterprise-wide AI fluency.
Yahoo! Ads Rebranding & UI Unification
Led the full Yahoo! Ads rebrand, from strategic audit to launch, and used the brand migration as a forcing function to resolve 200+ UI inconsistencies across 6 surfaces simultaneously. Recognized with the Yahoo! Bravo Award.
Yahoo! Bi-Directional Language (BiDi)
Led Yahoo!'s Centre of Excellence for BiDi, rolling out RTL interfaces across 7 major portals and expanding access for millions of right-to-left language users.
Yahoo! Mail Accessibility
Raised WCAG compliance from 68% to 96% through inclusive, user-centered interface redesigns, setting a new bar for accessibility at Yahoo!. Holds an IP prior art publication for Web Accessibility.
Yahoo! Mail Layout & Themes
Redesigned Yahoo! Mail's navigation and theme system, improving task efficiency by 30% and reducing bounce rate by 20% through smarter information architecture. Holds an IP prior art publication for Responsive Web Design.
How I Think

Design Philosophy

Over twelve years in product design has taught me that the principles matter more than the tools.

01

Remove friction before adding features

The most impactful design decisions I've made were subtractive. I start every brief by asking what the user has to do that they shouldn't. The Yahoo Ads Tables redesign removed 6 data columns before adding a single new one. The metrics proved the edit.

02

Trust is the most important design surface

Especially in AI products. Users don't need a perfect output - they need to understand and control it. I've rejected technically-superior features because they removed user agency. Confidence builds retention. Control builds confidence.

03

Research grounds every decision

Not as a formality - as a discipline. When I run 14 user interviews and find that high time-on-screen is friction, not engagement, that insight reframes the entire project. I don't design from assumptions. I design from what I observe, then I measure whether I was right.

04

Design leadership means owning the hard calls

I've delayed launches, cut well-built features, and pushed back on product scope - when the evidence supported it. Leadership isn't consensus. It's making a specific call, documenting why, and standing by it through the numbers. Then updating when the numbers say you were wrong.

05

Ship to learn - but only when it's ready

Velocity matters. But shipping something that damages trust costs more than the delay you avoided. The bar isn't perfection - it's confidence that the user's experience of the edge cases won't undo everything the core experience built. I hold that bar and protect it.

"Design thinking isn't a phase you complete. It's a practice you sustain. Every user conversation, every failed prototype, every metric after launch is part of the same continuous loop. AI has compressed that loop in ways I find genuinely exciting - but the discipline that makes it valuable hasn't changed: understand the human problem before reaching for the tool."

Nancy Miller · Product Design Lead
Open to AI Transformation leadership roles

Let's build something together

Twelve years at eBay and Yahoo!. I build AI agents, redesign the workflows around them, and make sure the results show up in the numbers.

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